CARACOLLA

OUR VALUES

At Caracolla, we specialize in boutique growth consulting, offering tailored market intelligence, insights, and strategic consulting services to help businesses thrive in a competitive landscape.

Our analytical expertise, common sense and collaboration are our key differentiators.

Our job is to unlock the consumers and markets unheard whispers and amplify them, capturing human truth for future growth.

We believe that every business is unique and that there is no one-size-fits-all approach. That's why we offer services tailored to the specific needs of our clients.

Our findings are based on seeking truth and providing confidence to leadership teams.

OUR FOUNDERS

Carla Zarza

Economist /Ma Public Policies.

20 years experience built at consulting firms, IT companies and public sector.

Before Caracolla, Carla supported corporate, governments and consulting companies. She was the former Trade Secretary Research Director, Nokia Regional Market Intelligence and Forecasting Manager and Frost / Sullilvan ICT Research Director.

Focus: corporate planning, kpi building, analysis of large data sets, pricing expert & forecasting.

Sol Elliot

BA Business Economics.

20 years experience built in consulting firms, IT companies and SMB.

Before joining Caracolla, Sol was former IBM Senior Market Intelligence Analyst and Frost / Sullivan IT Research Manager.

She also managed Anushka Elliot and Sentido, two high end décor and fashion businesses.

Focus: competitive intelligence, custom research, in-depth interviews, B2B mystery shopping, retail and luxury segments in US and Latin America.

Ethel Watson

Economist /Ma Marketing Intelligence.

20 years of experience in Multinational companies, FMCG and Healthcare.

Former Global Insghts director GSK/Haleon Global Insights Lead Reckitt Benckiser Regional Insights Manager Pepsico.

Former Ipsos, Kantar excecutive.

Focus: Strategy, Human Insights, Consumer and Shopper, Qual,Quant, Repeatable Growth Model Brand Creation Innovation Global Positioning.

OUR SERVICES

MARKET INTELLIGENCE

• Customized competitive information

• In-Depth interviews with industry experts and thought leaders

• Competitive shopping,

  B2B Pricing and UX analysis

We believe competitive intelligence is key to understand and foresee your competitor´s moves to get ahead

HOW?

OUTPUT

• Market Sizing market shares

• Market Segmentation

• B2B Product/Service Benchmarking

• Pricing Benchmarks

• Best Practices & Case Studies

INSIGHTS

STRATEGY

Combined qualitative and quantitative methodologies to know your customers and innovate

HOW?

We work closely with clients to incorporate our findings into strategic plans and processes. From scenario planning that connects the dots between the external environment and tangible implications, to identification of new market opportunities

HOW?

• Online-offline focus groups

• Ethnographic studies

• In Depth interviews

• Online panels and surveys

• Retention and acquisition strategies

• Emerging consumer segments

• Product Innovation

• In market growth opportunities: where to play and how to win

OUTPUT

OUTPUT

• Cultural insights

• Consumer insights

• Shopper Insights

  i.e, Demographics, Potraits and personas, Customer Journeys, Unmet Needs, Consumer Segmentation, Digital UX, Product & concept tests.

• Support Annual planning process

• Trend Forecasting /Scenario planning

• Definition of key strategic business roadmap

• Business OKR /KPI

• Evaluate future-readiness